A few days back I tweeted a thought I had for a while:
@tictail I wish that the emails genererad from my store would mirror my brand, instead of the Tictail brand.— Viktor Bijlenga (@viktorbijlenga) 27 oktober 2014
A simple wish that my online shop solution of choice, Tictail – would consider to improve the email which is sent to the customer as a confirmation when something is shipped.
Current email template design
Emails currently look like down below, when something you bought is shipped from a store powered by Tictail.
I think that this design is good, but it’s too focused on Tictail. I wish that the store’s brand would be the focus, since the communication is between a store owner and a customer.
The reasoning behind this, according to Tictail – is to establish trust and reliability for shoppers around the world1, ensure safe and protected transactions through the platform2 and add the benefit of being part of a strong community of entrepreneurs3.
Okay, those reasons sounds healthy to me. I want to be able to trust the store/plattform and have the opportunities that comes with a large community of creative people that creates something they believe in.
So I tweeted Tictail again:
@tictail All those things could still be possible, with a toned down design where the store’s brand is in focus. “Powered by Tictail.”— Viktor Bijlenga (@viktorbijlenga) 28 oktober 2014
A bit later I got a reply + multiple people had joined in to the discussion at this point.