Viktor Bijlenga



Let’s face it: Email is killing our productivity. The average person checks their email 11 times per hour, processes 122 messages a day, and spends 28 percent of their total workweek managing their inbox. What was once a powerful and essential tool for doing our daily work has become a near-constant source of frustration, anxiety, and distraction from our work.

Under senaste halvåret har jag funderat över hur epost passar in i allt arbete jag gör om dagarna, så när jag för ert par veckor sen hittade Jocelyn K. Glei bok Unsubscribe blev jag nyfiken. Den innehåller ett gäng intressanta råd och strategier. Jag rekommenderar den varmt till alla som funderar på hur man enklare kan hitta sätt att förhålla sig till sin epost. Ett par timmars god läsning.

Todoist + Email+

Todoist Premium users have always been able to forward emails as tasks in Todoist projects, but the user experience wasn’t great. The formatting was messy and difficult to read, especially with emails that include rich HTML, and attachments were difficult to find.

Jag har under senaste tiden upptäckt Todoist. Häromdagen insåg jag även att det går att skapa todos via e-post. Hurra!

Guetzli JPG Compression+

At Google, we care about giving users the best possible online experience, both through our own services and products and by contributing new tools and industry standards for use by the online community. That’s why we’re excited to announce Guetzli, a new open source algorithm that creates high quality JPEG images with file sizes 35% smaller than currently available methods, enabling webmasters to create webpages that can load faster and use even less data.

Guetzli [guɛtsli] — cookie in Swiss German — is a JPEG encoder for digital images and web graphics that can enable faster online experiences by producing smaller JPEG files while still maintaining compatibility with existing browsers, image processing applications and the JPEG standard. From the practical viewpoint this is very similar to our Zopfli algorithm, which produces smaller PNG and gzip files without needing to introduce a new format, and different than the techniques used in RNN-based image compression, RAISR, and WebP, which all need client changes for compression gains at internet scale.

Intressant! Ska bli kul att testa.

Touch Devices Should Not Be Judged By Their Size+

The hardware industry has created massive touchscreen TVs, really large tablets (like the iPad Pro), and even huge touch desktop PCs (like the new, jaw-dropping Surface Studio). This means we can no longer assume that a small viewport is a touch screen and a large viewport isn’t. Sometimes large screens are touch, requiring the user to use their finger, and small screens have a stylus.

This is a really interesting thing I hadn’t thought about.

Twenty Six

For the last years, I’ve written a post about the things I’ve learned so far. I’ve turned twenty six, which means it’s time for the post about twenty five things I’ve thought about. One thing for each year up to this point. The last year has been the hardest year of my life, it’s been a rollercoaster.

  • I’ve been reminded of the basics: Eat, sleep, repeat.
  • Love is never easy, but it’s always worth it. I learned a lot.
  • Postcards is underrated. Send more analog things.
  • The secret to relationships is talking to each other, no matter what.
  • Sparkling water is still my favorite beverage.
  • I missed the sun a lot during the winter.
  • Show up, put in the work, consistently.
  • Listen to more rock music classics. It’s always good.
  • Good design equals to good writing.
  • I enjoy travel by train more than I thought.
  • I’ve fallen in love. She is great.
  • Read more, a tiny bit every day is a good way to learn.
  • I don’t know what life is about, but I enjoy it a lot.
  • If you can find what you love and do that for a living, then you re beyond rich.
  • Work is never more important than anything else. Things can wait.
  • James Bay was my most played artist during the year. See him live.
  • Try to write more consistently. Make it easy. Write for yourself.
  • Live music is good for the soul.
  • Slow is great. Remember that.
  • Staring the day with listing to the news is a good way to get a headstart.
  • “En kvart I taget” (one quarter at a time) is a good reminder during hard times.
  • Calm company. I’ m good at running my own business. I’m happy.
  • The key to remote work is spending time together with people I love.
  • A good solid foundation is key to slow long-term happiness.
  • Notetomyself: Try to add love to everything you do.

Twenty Four

It’s my birthday (Jan 23), so it’s time to sit down and write the yearly summary of things I’ve thought and learned during the year. I’m turning 25 this year, which feels like a major milestone. Check out the other lists Tjugotvå (In swedish) and Twenty three. Those are my twenty four things.

  • Enjoy the Moment.
  • Always take the stairs.
  • Eating good makes life easier and better. Embrace your possibilities.
  • You laughed at Alex och Sigges podcast a lot during the year.
  • The basics are still important. Eat, sleep, repeat.
  • Be patient and work hard. Things take time.
  • Don’t use your phone while eating together with people. Be present.
  • Less complaining. Choose your bathroom sink battles wisly.
  • You stopped checking email before bed. Less stress. Great.
  • Vintersaga is a great song.
  • Watching Casey Neistats daily vlog has been a good time.
  • The Penny board (mini skateboard) is a great way to add fun to the equation of transportation between A / B.
  • The Grand Budapest Hotel is a great movie. Watch it again.
  • Take better photos. Buy a camera with a good lens. You miss it.
  • Write more.
  • Oscar Linnros was your most played artist on Spotify.
  • Learn more languages. It might be fun.
  • A good name for a brand is incredibly hard to come up with.
  • The news is not a source for happy-go-lucky. But a great way to excel at På Spåret next year.
  • When learning new languages, learn the fundamentals. It makes troubleshooting so much easier.
  • Building a company is a commitment. Remember that during hard days.
  • Express your dreams more clear. It’s easier to make goals then.
  • Making everyday life easier for other people is easier than you think.
  • Patience.

Interview: Brunello Cucinelli+

This is a question of balance. Those who come to me and say, “You know, I work 15 hours a day,” I say, “I am not interested.” I am interested in the quality of working hours, not the quantity. The brain of the human being. Do you think that during the first five hours of the day you are the same as you are in the last five hours? No way. You’re tired, and if you’re tired, you stop listening, and the decisions you make are risky.

A good read and a good reminder.

Box – Industrial robot art+

Box explores the synthesis of real and digital space through projection-mapping onto moving surfaces. The short film documents a live performance, captured entirely in camera.

I like this video. It’s a beautiful but weird combination of technology and art.

Swissmiss on Good Life Project+

Tina Roth Eisenberg aka Swissmiss is one of my big inspirations in life. Her values affects mine thoughts and values.

I loved when Tina told the story about when her daughter described of what Tina do as work:

You sit in front of a computer and laugh.

It made me smile.

Too Many Images+

Discover your image weight on the web. Find out the image weight in your pages, compare to the HTTPArchive average and discover what images you can optimize further.

A simple CLI tools that may be a fun thing to integrate into your performance testing stack. It asks and answers the question, too many images?

Maximize Your Creative Energy+

I’m not perfect at balancing work/life, and I will probably never be. To be able to improve, I have to think about the long term effects and create methods which works for me. It’s a hard work, but it’s worth it. You should do it too.

I wish that the Tictail store email template would be improved

A few days back I tweeted a thought I had for a while:

A simple wish that my online shop solution of choice, Tictail – would consider to improve the email which is sent to the customer as a confirmation when something is shipped.

Current email template design

Emails currently look like down below, when something you bought is shipped from a store powered by Tictail.


I think that this design is good, but it’s too focused on Tictail. I wish that the store’s brand would be the focus, since the communication is between a store owner and a customer.

The reasoning behind this, according to Tictail – is to establish trust and reliability for shoppers around the world1, ensure safe and protected transactions through the platform2 and add the benefit of being part of a strong community of entrepreneurs3.

Okay, those reasons sounds healthy to me. I want to be able to trust the store/plattform and have the opportunities that comes with a large community of creative people that creates something they believe in.

So I tweeted Tictail again:

A bit later I got a reply + multiple people had joined in to the discussion at this point.

At this point things are getting interesting I think. Growth is mentioned as a factor of how they have decided to brand. Not only trust (in which in this case the customer already has trusted both the stores brand and Tictail enough to actually buy something).

I understand that growth is important for a startup. And I truly understand how important the brand can be to be able to create and sustain a sustainable business. But don’t let your growth be more important than your customers’ growth.

This is exactly my point from the beginning. I’m working on creating a brand with a consistent experience – on my website, business card and store as well. Hopefully the values that the brand communicates creates a good experience for my customers. A good experience, which results in more happy people.

Suggested email template design

So this is my simple suggestion on how you could improve the email template. I know your design team can make it even more beautiful, because I trust Tictail as a brand.

Let the store brand be the focus, and co-brand with your brand in a subtle way. It’s a win-win situation.

In the long run, a better experience for your customers (the stores) is making way for a better experience for their customers (the stores customers). Which, once again, is a win-win situation.


Note: Both the store and the Tictail logo would link to their respective URL:s.

If you want to talk with me or follow me, I’m @viktorbijlenga on Twitter.

Matt Mullenweg: The State of the Word 2014+

Interesting insights into the current state of WordPress and whats to come.

The last year has certainly been a good one for WordPress. I think the core team has made an incredible job improving upon an already great system. The responsive admin panel is a big improvement. I also think automatic updates was a great addition too.

I’m excited for the future of WordPress.

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