A few days back I tweeted a thought I had for a while:

@tictail I wish that the emails genererad from my store would mirror my brand, instead of the Tictail brand.— Viktor Bijlenga (@viktorbijlenga) 27 oktober 2014

A simple wish that my online shop solution of choice, Tictail – would consider to improve the email which is sent to the customer as a confirmation when something is shipped.

Current email template design

Emails currently look like down below, when something you bought is shipped from a store powered by Tictail.

I think that this design is good, but it’s too focused on Tictail. I wish that the store’s brand would be the focus, since the communication is between a store owner and a customer.

The reasoning behind this, according to Tictail – is to establish trust and reliability for shoppers around the world¹, ensure safe and protected transactions through the platform² and add the benefit of being part of a strong community of entrepreneurs³.

Okay, those reasons sounds healthy to me. I want to be able to trust the store/plattform and have the opportunities that comes with a large community of creative people that creates something they believe in.

So I tweeted Tictail again:

@tictail All those things could still be possible, with a toned down design where the store’s brand is in focus. “Powered by Tictail.”— Viktor Bijlenga (@viktorbijlenga) 28 oktober 2014

A bit later I got a reply + multiple people had joined in to the discussion at this point.