“Creative” is An Insult +
Mårten Björk:
I’ve read countless books on programming, web standards, typography, color theory, grid layout, digital strategy, advertising… I’ve spent years trying to improve my work, iterating over and over. For every solution we show a client, we tested hundreds of possible combinations in our heads before reaching our conclusion.
We acquire skills and then we use them to solve problems.
Take one minute and read this.